UTM Builder for Instagram
Free UTM builder for Instagram campaigns. Generate tagged URLs with utm_source, utm_medium, and utm_campaign parameters. Track your Instagram marketing performance.
What Is This?
Generate UTM-tagged URLs for your Instagram marketing campaigns. Our free UTM builder creates properly formatted campaign URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters. Track the performance of your Instagram campaigns in Google Analytics, Adobe Analytics, or any analytics platform that supports UTM parameter tracking.
How to Use
Enter your URL
Paste the base URL you want to track (e.g., your website or landing page).
Select Instagram
Choose Instagram from the platform list. The source and medium parameters are pre-configured.
Add campaign details
Enter your campaign name, and optionally add term and content parameters for granular tracking.
Copy the UTM URL
Click Copy to grab your fully parameterized URL, ready to use in your Instagram campaigns.
Examples
Pre-configured UTM parameters optimized for Instagram
Track campaign performance in Google Analytics and other platforms
No sign-up required — free and unlimited URL generation
100% browser-based — your URLs never leave your device
Export your UTM URLs for use across multiple campaigns
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Frequently Asked Questions
What UTM parameters should I use for Instagram?
For Instagram, use utm_source=instagram and utm_medium=social or cpc depending on your campaign type.
How do I track UTM campaigns in Google Analytics?
Go to Acquisition > Campaigns > All Campaigns in GA4 to see your UTM-tagged traffic grouped by campaign.
Can I use UTMs for email campaigns?
Yes. Use utm_source=email and utm_medium=email for email marketing campaigns.